Bloom Germanies Premium Outdoor

Quality furniture made to suit the NZ sun
Bloom Germanies
Premium Outdoor Bloom Germanies
Premium Outdoor

Our Philosophy

BLOOM is a young company whose philosophy is to combine craftsmanship and expertise with the passion to create unique outdoor furniture.

Since our foundation in 2005, this has not only translated into setting a high standard for ourselves and the beauty and functionality of our furniture, but it has become our commitment to quality and reliability. We serve both our employees and our customers.

10 Reasons for BLOOM Outdoor Furniture

BLOOM is making high quality outdoor furniture since 2005 in their own factory in Indonesia and selling them directly without middlemen.
In this video we will present you 10 reasons why BLOOM outdoor furniture is worth waiting for.

Our Story

The two German founders, Sarah Hättich and Harald Bold, spent four years in Indonesia to personally oversee the development of the production unit of their business. They carefully selected the materials and recruited their employees. Staff numbers rose from 10 to 150, and with their care and expertise, they have significantly contributed to growing BLOOM into the company it is today; an international operation that has retained its original family character and has expanded its production in 2010 to include not only its own BLOOM collection, but also several renowned European brands. In 2013 BLOOM started direct marketing in Germany. The company’s flagship store in Bali, as well as international exhibitions have laid the foundations and created the opportunities for numerous prestigious furnishing projects.

Quality Craftsmanship

BLOOM furniture not only looks good, it is special. There are many reasons for this, a number of which can be found in the extraordinary quality of craftsmanship and the material composition. Others include the resource-friendly production processes that respect and honour both man and the environment. The challenge for BLOOM is to practice the art of combining these factors.

Our high quality materials and satisfied and motivated employees enable our Indonesian production of elaborately and lovingly crafted furniture that provides you with pleasure for years to come. We would like to convey some of the details of the composition and production of our collection.

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Handcrafted Weaving

The frames are made of aluminium and are welded together with perfect precision. This solid construction is the perfect foundation for the intricate weaving, which is exclusively handcrafted since this is the only way to achieve the stable, yet supple and flexible shape. To achieve maximum stability and durability, we only process aluminium pipes with a wall thickness of 1.5 – 2.0 mm. Every step of production is quality checked and a comprehensive audit is performed before coating. The subsequent powder coating in a colour that matches the weave ensures optimum corrosion protection for the frame.

Weaving materials

The weaving material is made by Rehau a-polymer specialist from Germany. With more than 60 years of experience in polymer processing technologies Rehau stands for maximum quality and reliability. The synthetic weaving material is 100% UV resistant and can withstand all weather conditions. Even frost and snow do not harm it. One other aspect in choosing the right supplier for our weaving material was the environmental compatibility of the synthetic material. Due to using a specific type of polyethylene, Rehau weaving material can be recycled completely residue-free.

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Social Responsibility

Due to our long stay in Indonesia, and especially due to our close relationship with our employees, we felt the desire and the need to start our own aid project. In our many discussions with the local people, it became obvious that the concept of helping someone to help themselves also serves this community best. Through education, a long-lasting and sustainable change for the better can be achieved. Most children in Indonesia are not able to learn to read, write or do maths, because their parents earn their sustenance as labourers on the rice fields or fruit orchards, it is simply impossible to cover school fees and pay for school uniforms and books. If there is not enough to live off, education becomes an unattainable luxury. That is not something we could stand by and watch. That is why BLOOM brought the project “Budhi Sarasvati” (Balinese for „The gift of education“) into existence, which allows children in the small town of Menyali, in the North of the Indonesian island of Bali, to go to school. By covering the annual school fees, we finance the primary school attendance of the kids and therefore lay the existential foundation for a better life.

BLOOM has already supported many children with this initiative and is keen to do more. We are therefore always happy to accept donations for our projects, but we get particularly excited about the personal sponsorship of a child. Each sponsor supports his sponsored child throughout the entire primary school period, which takes six years in Indonesia. The co-founder of BLOOM, Sarah Hättich, regularly visits the kids and sends a current picture of the sponsored child to each sponsor. For the kids, this visit is always an extraordinary event. Not much happens in this little village, so a visitor from a far-away country, such as Germany, makes for a special day for everyone, especially the kids. Many sponsors take the opportunity to accompany Sarah Hättich to Menyali to meet their sponsored child in person. These encounters have always been considered exhilarating and have equally created a lasting impression on the visitors, which has often led to life-long friendships.


The diverse climatic experience by our customers worldwide enables us to continuously develop and improve our products in terms of resistance to climatic influences, stability and robustness. Our high quality pieces carry a 5 year limited warranty for personal use on the frame as well as the fibre and workmanship. For commercial use we provide a limited warranty of 3 years.

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